Senior Product Marketing Manager

Remote
Full Time
Experienced
Swift Medical is seeking an experienced and dynamic Senior Product Marketing Manager to join our team!

The ideal candidate will have a passion for healthcare technology and a proven track record in driving product marketing strategies. This role involves working closely with our product, sales, client success, clinical, and marketing teams to develop and execute go-to-market plans, enhance product positioning, and drive customer engagement. The Senior Product Marketer will play a critical role in shaping the market perception of our innovative wound care solutions. 

How You Will Make An Impact
  • Develop and execute go-to-market plans for new product launches and updates. Coordinate with sales teams to ensure successful product launches and market penetration.
  • Collaborate with product management to define product positioning, have ownership of all forms of product communications to the external market, and value propositions. 
  • Drive and coordinate competitive intelligence across the organization.  Deliver monthly update on competitive activity, collecting competitive selling, pricing, marketing, publications, and intellectual property activity. 
  • Coordinate the execution of the product knowledge base. Deliver product release notes. 
  • Coordinate development of technical sales information, such as SDK information. 
  • Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.  Analyze market data to inform product development and marketing strategies. 
  • Create and maintain compelling marketing materials including product information (website and other), presentations, case studies, and whitepapers. 
  • Develop sales collateral, including battle cards, sales scripts, and competitive analysis.  Provide the sales team with the tools and training needed to effectively sell and support our products. 
  • Develop and maintain KOL relationships alongside clinical leadership. 
  • Own the process for approval and release of all customer-facing materials. 
  • Support Demand Generation campaigns and digital marketing efforts by aligning positioning and supporting content development. 
What You Bring To Swift
  • Bachelor’s degree in Marketing, Business, or a related field. 
  • At least 5 years of experience in product marketing in healthcare, preferably to enterprises and providers. 
  • Strong understanding of market research techniques and data analysis. 
  • Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messages. 
  • Proficiency in marketing tools and platforms, including CRM, marketing automation, and analytics software. 
  • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment. 
  • Collaborative mindset with strong interpersonal skills to work effectively with cross-functional teams. 
  • Comfortable travelling within North America.
Please note that this is a remote opportunity within the United States.
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